#SHITPEOPLEBELIEVE

  Many people’s first reaction is to not believe women after being sexual harassed
This campaign shows the unimportant and ridiculous things we believe without
            hesitation and compare it to how we react to women’s stories.

 OOH
 Ads will be placed at the contextual birth sites of famous
 conspiracy theories for visitors looking to find the truth


SOCIAL
We do a times up takeover of this conspiracy theory
account and create memes with facts about sexual harassment
and discrimination, in the same fashion

Teacher: Mina Mikhael, Sr. Art Director at Wieden+Kennedy (New York City)
AD & Illustrator: Henriette Kirsch
CW: Hayley Mcostrich